Hearts On Fire | Where It All Began

Where It All Began

A brief history of Hearts On Fire

Milestones matter.

Below are the key moments in the Hearts On Fire story. Our goal? To continue to evolve- in our sourcing, cutting, and design processes, so we can keep bringing the world's most perfectly cut diamonds straight to you.

1996

1996 History
Hearts On Fire is founded by husband and wife team Glenn and Susan Rothman. Within the same year, the company quickly sells out of its first collection of loose diamonds.

1998

1998 History
The company goes global, establishing a presence in Taiwan, Singapore, Hong Kong, and the Caribbean.

1999

1999 History
Hearts On Fire launches its first complete collection of diamond jewelry.

2002

Hearts On Fire History
After two years and thirty different models, the Dream square-cut diamond is perfected and patented, bringing the signature Hearts On Fire sparkle to a fancy-shaped diamond.

2006

2006 History
Hearts On Fire designs the $6.5 million Victoria's Secret Hearts Fantasy Bra.

2007

2007 History
The company establishes itself as a true global luxury brand, with a presence in 32 countries throughout North America, Asia, Europe, and Latin America.

2008

2008 History
The Architectural Collection is launched, featuring diamond jewelry inspired by famous structures all over the world. The collection is featured in a multi-page editorial in the October 2008 issue of Architectural Digest.

2008

2008 History
Hearts On Fire creates a 3,300 diamond chandelier worth $10 million for the Architectural Digest Green Room, backstage at the Emmy Awards. The chandelier was created in honor of the Emmy's "diamond" anniversary- it's 60th.

2009

Hearts On Fire History
Hearts On Fire launches its first complete diamond ring with the Transcend design. The ring quickly becomes a bestseller, and remains one to this day.

2012

2012 History
Hearts On Fire hires Ilaria Lanzoni as the first official Director of Design. Ilaria previously spent time at Garrard & Co, and brought her expertise and eye for style with her to HOF.

2013

2013 History
Hearts On Fire launches retail boutiques in the King of Prussia Mall and the Forum Shops at Caesars in Las Vegas.

2013

2013 History
Ilaria designs the Illa Collection, inspired by her childhood home in Italy and by the beauty of a night sky. This same year, she also designs the Copley Collection, inspired by Hearts On Fire’s Boston hometown.

2013

Hearts On Fire creates a 17-carat diamond crown for Miss Universe Australia. It was designed by Ilaria as an extension of her Illa Collection.

2014

Ilaria designs the Aerial Collection, inspired by the elements of nature found in the atmosphere—like raindrops, petals, and the sun. This same year, she also designs the Lorelei Collection, inspired by lace and by the balance of strength and femininity inherent in every woman.

2014

2014 History
Hearts On Fire is purchased by Hong Kong-based conglomerate Chow Tai Fook. The company then launches several points of sale in mainland China.

2015

Caryl Capeci is appointed President of Hearts On Fire. Previously the Vice President of Marketing within the company, Caryl brought over 20 years of diamond industry experience to her new role as the head of the company.

2015

Hearts On Fire History
Ilaria designs the Triplicity Collection, a modern and geometric collection based on the architecture and energy of New York City.

2015

Hearts On Fire History
Hearts On Fire launches in select Saks 5th Avenue stores across the country.

2015

Ilaria Lanzoni wins the Couture Design Award, an award recognizing impeccable design and craftsmanship at the annual Couture Show in Las Vegas.

2016

HOF launches an exclusive diamond jewelry collection designed by Stephen Webster.

2018

Hearts On Fire launches a new partnership with philanthropic partner Girls Inc.

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