Hayley Paige For Hearts On Fire Press Release | Hearts On Fire

Hayley Paige For Hearts On Fire Collection Now Available

(Boston, Mass.) April 11, 2019 – Hearts On Fire, The World’s Most Perfectly Cut Diamond today announced the release of the Hayley Paige for Hearts On Fire collection. The collection consists of perfectly cut diamond bands and engagement rings across 23 styles complete with a signature pink sapphire accent, a first for the diamond brand.

The collaboration, announced in September, is a creative melding of two brands who embody high standards, craftsmanship, and artistry in all its forms. Hearts On Fire’s perfectly cut diamonds got an imaginative new look and were inspired by Paiges’ whimsical, ethereal bridal dress designs, as well as her exuberant energy and contagious love of life.

“The collection has a unique aesthetic and is the perfect addition to the existing Hearts On Fire line. While Hayley comes from a bridal background, these rings apply to more than just the bridal community” said Stephanie Evans Greene, VP, Marketing, Hearts On Fire. “Each ring, inspired by a Hayley Paige wedding dress, embodies its mood and persona and translates into jewelry that can be worn every day. The rings are designed to mix, match, and stack; leaning in to the playful side of life.”

Additionally, each ring has a signature “hidden” pink sapphire that adds an unexpected detail reflecting the essence of the Hayley Paige brand.

“This collaboration felt very candid and sincere, as we catered to a demand for inventiveness,” said Haley Paige, Designer. “I can't speak for all women, but I think we want to feel empowered and delighted -- that there is a true sense of intent in our choices. When it comes to being creative, having that in mind is really everything. We designed each piece in this collection with the hopes of telling a story and emitting an energy that synchronizes with the spirited beauty wearing it.”

The collection includes white, yellow, platinum, and rose gold metal types and the opening price point is $790.00.

To view the collection in motion, watch the video here:
The collection is available today on heartsonfire.com and will be available to purchase online and through authorized Hearts On Fire retail partners.

About Hearts On Fire
Hearts On Fire®, The World's Most Perfectly Cut Diamond®, is a leading global diamond jewelry brand. Founded in 1996 and acquired by Chow Tai Fook Jewellery Group in 2014, Hearts On Fire introduced the first-ever branded diamond and changed the jewelry industry forever. Hearts On Fire is passionately dedicated to the artistry that makes our diamond jewelry, and the women who wear it, truly brilliant. The global brand continues to be recognized for its superior craftsmanship and exclusive diamond cut – the single-most important factor in a diamond's value – resulting in extraordinary beauty and brilliance. Hearts On Fire is sold through a rapidly growing global retail partner network of more than 750 locations in 32 countries, including 150 points of sale in the Greater China region, 17 HOF-branded stores around the world, heartsonfire.com. For more information, please visit www.heartsonfire.com.

About Hayley Paige
Hayley Paige is the head designer of Hayley Paige and Blush by Hayley Paige bridal collections, as well as Hayley Paige Occasions (bridesmaids), and La Petite Hayley Paige (flower girls)– all under JLM Couture, Inc. (OTC: JLMC). Since launching her namesake collection in fall 2011, the brand has rapidly grown into one of the most sought-after names in bridal fashion and on the red carpet. Hayley has also recently expanded into wedding-themed athleisure sold exclusively at PopUpPaige.com.

Contacts:
Trisha Spillane
Hearts On Fire
617-912-5311
tspillane@heartsonfire.com